About Us:

At Eat the Change, we’re on a mission to help consumers “Eat (and Drink) the Change they wish to see in the world,” starting with our main product line: Just Ice Tea. When their beloved brand, Honest Tea, was discontinued, Co-Founders Seth Goldman and Barry Nalebuff partnered with Celebrity Chef Spike Mendelsohn to brew a new, delicious tasting beverage that supports fair trade and organic farming. Launched in fall 2022 through Eat the Change, Just Ice Tea™ now offers thirteen varieties of unsweetened and just sweet enough teas made with clean, easily recognizable ingredients. Through its commitment to fair trade, Just Ice Tea helps provide a more just, healthier way of life for our farmers and our planet—and healthier options for you. This is Just Ice Tea, but it’s also so much more.

Role Overview:

We’re seeking enthusiastic and motivated students to work with the Just Ice Tea-m this summer through our marketing and sales internship program. As an intern, you will drive brand awareness, engage with customers, and encourage trial and adoption of our products through events, retailer relations, and direct interactions. This is a summer-long role with full-time hours and frequent weekend work. Those interested should email their resume, 5-8 sentences detailing your interest and relevant experience, your social handles, 1-2 examples of content showcasing your skills, preferably related to Just Ice Tea to joy@eatthechange.com.

Key Responsibilities:

· Event Management and Product Demos: Work with Field Marketing team to execute sampling events, product demos, and brand activations.

· Retailer relationships and sales strategy: Work closely with Sales managers to develop relationships with key retailers and create sales strategies to increase sales of Just Ice Tea.

· Feedback Collection & Reporting: Gather and report on consumer feedback, engagement metrics, and event outcomes. (End of summer report)

· Social Media Content Creation: Develop and share engaging content for social media platforms including Instagram (Stories, Reels and/or posts); TikToks, memes and photos.

What You'll Learn:

· Cross Functional Collaboration: Work with seasoned professionals in marketing, sales, and operations, enhancing your teamwork and networking skills.

· Startup Dynamics: Get an inside look at how a mission-driven startup operates, including the challenges and rewards of scaling a sustainable business.

· Brand Storytelling: Understand the power of storytelling in connecting with customers and building Just Ice Tea fans for life!

· Consumer Insights: Learn how to gather and analyze feedback to shape future marketing strategies.

· Event Execution: Develop skills in planning and running successful events, from product demos to brand activations.

· Time Management: Master prioritizing tasks and managing a busy schedule in a fast-paced environment.

· Sales Tactics: Gain hands-on experience with sales strategies, including pitching to retailers and engaging customers.

· Social Media Strategy: Participate in a social media workshop and learn to craft compelling content tailored to different platforms.

Skills & Qualifications:

· Passion for Sustainability: Strong interest in health, sustainability, and social change.

· Communication Skills: Excellent verbal and written communication abilities.

· Event Management: Proven ability to organize and execute events effectively.

· Adaptability: Thrive in a dynamic, startup environment and manage shifting priorities.

· Passion for Brand Mission: Genuine enthusiasm for Just Ice Tea’s commitment to health and sustainability.

· Social Media Proficiency: Experience in creating and managing content on social media platforms.

Compensation: $18.00 per hour, with a guaranteed minimum of 30 hours per week and the potential for additional hours based on availability.