Hi Fidelity Genetics was founded in 2014 by two Ph.D. plant geneticists, Philip Benfey and Spencer Maughan, who saw high seed costs with large margins as an opportunity to disrupt the industry by using advanced genomics and machine learning combined with a deep understanding of root biology. It began with an idea-- what if we got back to basics? Instead of focusing on GM traits, we'd focus on improving the quality and performance of the seed. We’d combine plant breeding expertise, with massive amounts of data and an understanding of how roots affect crop performance. Leveraging data, we can reduce R&D costs and ultimately deliver a better product for less.