Position Summary:

The Director, Communications at Footprint is a dynamic leadership role integral to shaping and executing the company's communication strategy. Based at the Arizona Home Office in Gilbert, this position reports to a Senior Leader within the company (designation to be determined). The Director will oversee strategic and tactical communication efforts related to Footprint products, customer, consumers, employee and supplier/vendor relations, investor communication, and key business initiatives within the broader sustainability business community.

Essential Duties and Responsibilities:

Product Communication:

• Develop and execute comprehensive marketing and communication strategies and tactics across Footprint's diverse sustainable product portfolio and partnerships.

• Collaborate closely with leadership and product teams to create compelling story-telling messaging to launch new products, align with market trends and support customer ESG goals.

Customer and Vendor Communication:

• Cultivate and maintain strong relationships with customers and vendors through effective communication channels.

• Ensure timely and relevant updates on product developments, innovations, and overall company news through email campaigns, newsletters, website, event management, CRM tool, etc.

Investor Communication:

• Craft and deliver clear, transparent communication for investors, ensuring a thorough understanding of financial performance, strategic initiatives, and industry trends.

• Collaborate with finance and leadership teams to convey the company's financial story accurately.

Business Community and Legislative Initiatives:

• Spearhead communication efforts for key business initiatives within the broader business and legislative communities.

• Collaborate with cross-functional teams to align communication strategies with overarching business objectives.

Strategic Planning:

• Developing marketing strategies and campaigns. This includes planning comprehensive campaigns across various channels like digital marketing, sales sheets, customer presentations and around events to promote Footprint’s brand and products aligned with the company’s overall business goals.

• Provide strategic counsel to senior leadership on communication strategies and tactics.

Brand Management:

• Maintain brand identity and consistency across all communications. Ensuring the brand message, visuals and tone resonate with target audiences.

• Ensure that messaging aligns with the company's mission, vision, and values.

Crisis Communication:

• Develop and implement crisis communication plans, ensuring the company is well-prepared for potential challenges.

• Serve as a spokesperson during critical situations, maintaining transparency and trust.

Team Leadership:

• Foster a collaborative and creative work environment that encourages innovation.