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Brand & Performance Marketing Director (m/f/d)



Marketing & Communications
Munich, Germany
Posted on Friday, February 16, 2024

tado° is the European market leader for smart products and services to manage your energy consumption and control your climate at home. Our mission is to help households save energy and drive forward the green energy transition in Europe. We are internationally recognized for our excellent user experience, our unmatched compatibility, our award-winning elegant hardware design, and for being truly open with major smart home platforms. Over 200 employees from 45 nations contribute every day to the success of our company, share their ideas, and are part of a dynamic and highly professional value chain. We want to make a difference, challenge our business every day and find new colleagues who are just as passionate about our products as we are!

To strengthen our Marketing team, we are looking for a passionate, experienced, and open-minded colleague who wants to take the next career step with us and is interested in long-term development.

Your areas of responsibility will include:

  • Responsibility for all media campaigns, inspiring and engaging our consumer audiences through best in class (digital-first) execution. Delivering seamless and relevant media experiences across all touchpoints and channels in performance and awareness channels.
  • Short- and long-term strategy for end-to-end campaigns across markets, from strategy & planning through to activation and optimization across channels.
  • Campaign budget ownership.
  • Driving tado’s agenda and innovation roadmap with media agencies, suppliers and key media partners (Meta and Google among others).
  • Owning the digital test & learn agenda, driving critical initiatives and test plans that have potential for high-scale impact against key business metrics to drive growth and engagement.
  • Supporting the Global Head of Marketing in the annual marketing planning process, taking into account all paid media touch points along the CDJ to drive a seamless consumer experience.
  • Continually analyzing and reviewing existing strategies, media plans and tactics to continuously improve performance and drive media effectiveness.
  • Overseeing & coordinating Influencer marketing activation as part of campaign programs.
  • Managing, leading and developing a direct team. Building a highly capable and engaged team.